Customer story · Private-market lending
£2.1M of qualified pipeline in four months, from a model that got smarter mid-engagement
We're a small team, so building the target list used to burn the first day of every week. Zorro hands it back ranked, with a reason next to each name. We start on calls, not on a spreadsheet.
Luke Bowmar, Head of Sales, Juice Ventures
- Company
- Juice Ventures
- Industry
- UK private-market lending
- Team
- Lean, outbound-led deal team
- Zorro agents
- Finder, Qualifier, Outreach
- Results window
- Nov 2025 – Feb 2026
The challenge
The UK register holds millions of companies. Juice's constraint was never finding companies; it was knowing which handful were worth a call this week, before a competitor got there. That answer was built by hand, at the cost of the first day of every week, and a market-data subscription bought to shortcut it produced nothing the team could act on.
How it works
Zorro maintains a live read of the UK register and ranks companies on the signals a lender actually closes on: charges registered and satisfied (refinance triggers), facility maturities, revenue inflections, director changes. No list is bought. Every company on a Juice list came out of that read, with the reason it made the cut attached.
The team steers it in plain language, through Claude. Describe the segment; a ranked, qualified list comes back in minutes. Juice iterated 40 of them in four months, 28,713 companies, the way you iterate a thesis, not the way you maintain a spreadsheet.
Then the loop closes: every live conversation is scored 1–5 for fit by the person who made the call, and those scores feed straight back into what the qualifier screens for next.
The results
Ship a model change, watch the number move
The same signals validate at the bottom of the funnel: the leads rated most likely to close are companies replacing an existing facility, exactly the refinance triggers Zorro ranks on.
Beauhurst tells you a company exists. Apollo finds the email. The bit in the middle, which of the thousand is worth calling today, always fell to us. Zorro does that bit.
Juice deal team
28,713 companies in. 5 deals worth chasing out.
Selectivity is the product. The machine exercised judgement at every stage, and the team only spent human hours from the dial onwards.
Outreach volume was never the story, but it held up: 4,118 emails in February at 99.8% deliverability, plus 2,147 LinkedIn touches, all run by the same agents that built the lists.
It's like an analyst who has already read every UK filing and tells you which ones are worth the call, not just which ones exist.
Juice deal team
About Juice Ventures
Juice Ventures is a London-based alternative lender providing flexible working capital to UK SMEs. Its revolving credit facility, Juice Flex, offers credit lines from £50,000 to £1m that businesses draw on as needed and repay early without penalty, alongside Juice Insights, which reads a company's real-time financial data to track cash runway and financial health. Juice positions itself as a growth partner and an alternative to equity, with fast, transparent decisions.